I've been thinking about buying an Amazon Kindle book reader for a while, but not quite got round to it. Today Amazon announced a new version, which is lighter and faster. Brilliant I thought - let's get one. Then I looked at the prices - in the US it is going to be $79, but in the UK it is going to be £89. At current exchange rates that is equivalent to $138 - 75% more expensive than in the US.
I know there is state Sales Tax to add to the US price, but even so I think Amazon are taking the piss out of us for being British.
http://tinyurl.com/682rjsd - USA version at $79
http://tinyurl.com/5ugvwlx - UK version at £89
It seems that big businesses can get away with massively inflating prices in Europe, but our regulators seem not to give a monkeys about it. Yet when petrol or gas companies don't lower their prices fast enough our politicans go mental.
It's no wonder inflation is so high when companies can behave like this.
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